shares his journey from growing up in a small town in Texas to serving in the military as a 13 Mike MLRS operator in Germany. After leaving the military, Ryan joined his mother's staffing company and eventually started his own marketing agency. He emphasizes the importance of marketing in the construction industry, particularly in attracting talent and building a strong brand. Ryan also highlights the need for companies to view marketing as more than just generating leads, but as a way to tell their story and attract top talent. This conversation covers the importance of branding and marketing in the AEC industry, the shift from the handshake model to marketing in the built environment, and the role of SEO in attracting international clients. It also discusses the value of branding and SEO in mergers and acquisitions, the timing of branding and its impact on business valuation, and the benefits of starting branding today. The conversation touches on the American Staffing Association Voice Awards, career wins, personal wellness practices, and book recommendations. It concludes with an upcoming book titled 'How to Win the War on Talent and Construction.'
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VWB on X
Hosted by:
Adam Stark | Founder at Jet.Build
Special Forces Veteran | 500HR Yoga Trainer | Wellness Author
The VWB Show is Sponsored by:
Jet.Build: www.jet.build
THE central command for RE development and construction management: end-to-end software with solutions ranging from project finance to stakeholder collaboration, construction operations, and data reporting with AI.
